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Introduction

Welcome to the 5-day comprehensive course on Market Research and Analysis!
In today's fast-paced business environment, understanding market dynamics and consumer behaviour is crucial for any organization's success.
This course is designed to equip participants with the knowledge and skills necessary to conduct effective market research and analysis, enabling them to make informed strategic decisions and gain a competitive edge in their industries.
This course will provide you with the necessary tools and knowledge to conduct thorough market research, analyse data effectively, and apply insights to drive business success.
Get ready to embark on a journey towards becoming a proficient market researcher!

Objectives

• Provide an overview of market research fundamentals.
• Understand different research methodologies and their applications.
• Learn how to collect, analyse, and interpret data effectively.
• Explore techniques for identifying market trends and opportunities.
• Develop strategies for leveraging research insights to drive business growth.
• Gain practical experience through case studies and hands-on exercises.

Who Should Attend?

This course is suitable for professionals across various industries who are involved in marketing, product development, strategic planning, or business analysis. It is beneficial for:
• Marketing Managers
• Product Managers
• Business Analysts
• Entrepreneurs
• Consultants
• Anyone interested in enhancing their understanding of market research and analysis.

Training Method

• Pre-assessment
• Live group instruction
• Use of real-world examples, case studies and exercises
• Interactive participation and discussion
• Power point presentation, LCD and flip chart
• Group activities and tests
• Each participant receives a 7” Tablet containing a copy of the presentation, slides and handouts
• Post-assessment

Program Support

This program is supported by:
* Interactive discussions
* Role-play
* Case studies and highlight the techniques available to the participants.

Course Agenda

The course agenda will be as follows:
• Technical Session 08.30-10.00 am
• Coffee Break 10.00-10.15 am
• Technical Session 10.15-12.15 noon
• Coffee Break 12.15-12.45 pm
• Technical Session 12.45-02.30 pm
• Course Ends 02.30 pm